Custom Branding

Made to your house, not ours.

One brand language across guest access, room products, amenities, textiles, and F&B presentation — approved by product and repeatable by specification.

Start SpecificationView Scopes
Private-label supply

One brand standard carried from check-in to the room, amenities, and service presentation.

Build a consistent guest-facing set from the pieces the property actually uses: key cards, sleeves, door hangers, towels, robes, toiletries, glassware, event sets, and the packaging that connects them.

Branding Scopes
Coordinated hotel key cards and printed sleeves for guest access and identity
01

Guest access & identity

Applies to hotel key cards, printed sleeves, wooden door hangers, and access presentation.

  • Key-card artwork
  • Printed card sleeves
  • Wooden door hangers
  • Coordinated arrival set
Available options
  • Card artwork adapted to the approved credential construction
  • Paper stocks, dielines, guest-information fields, foil, emboss, and deboss
  • Door-hanger shape, handle opening, engraving, print, and message versions
  • Shared colour and graphic language across all three products
  • Digital proof and physical sample approval by product
Custom embroidered hotel towels, robe, bed linen, napkins, trims, and thread swatches
02

Textile branding

Applies to towels, robes, bed linen, and napkins.

  • Logo embroidery
  • Border details
  • Coloured trims
  • Coordinated room textile sets
Available options
  • Embroidery positions: corner, cuff, robe chest, pillowcase, or napkin corner
  • Tone-on-tone or contrast embroidery
  • Woven logo labels and jacquard logo patterns
  • Piping, cord trim, and contrast hem stitching
  • Thread colour matching to brand standards
Private-label hotel amenity bottles, paper wraps, boxes, pouches, slippers, and room kit packaging
03

Amenity packaging

Applies to toiletries, slippers, kits, and consumables.

  • Private-label paper wraps
  • Branded boxes
  • Pouches
  • Room kit branding
Available options
  • Bottle labels and refillable dispenser branding
  • Soap wraps, slipper sleeves, and kit sleeves
  • Kraft, matte, gloss, or textured paper finishes
  • Foil stamp, emboss, or deboss details
  • QR code or sustainability message placement
Custom hotel restaurant table linen, branded napkins, menu holders, glassware, and banquet colour direction
04

F&B presentation

Applies to table linen, napkins, glassware, and event sets.

  • Custom table linen
  • Menu holder branding
  • Napkin presentation
  • Banquet colour direction
Available options
  • Embroidered napkins and napkin bands
  • Debossed menu holders and coaster branding
  • Glassware etching and tabletop logo placement
  • Placemats, runners, chair sashes, and banquet sets
  • Seasonal or event-specific colour palettes
Programme Controls

Approved once, repeatable later.

The practical controls sit behind the visible details: placement, colour, sample approval, MOQ, lead time, and reorder consistency.

  • Logo placement guide for each product family
  • Pantone or brand-standard colour matching
  • Pre-production sample approval
  • MOQ and lead-time guidance by item
  • Reorder specification library
Specification Flow

From standards file to repeatable production.

01

Brand files

Logo artwork, colour references, placement rules, and any current guestroom or outlet standards.

02

Item scope

Products, quantities, departments, sizes, materials, trims, packaging formats, and operating priorities.

03

Sample review

Credential, sleeve, hanger, embroidery, paper, colour, and finish samples are checked before full production.

04

Production pack

Approved specifications stay documented so repeat orders match the first approved set.

Attach your brand standards to the request.

Send logo files, colour references, item list, and target delivery timing so the specification can be built around your property standard.

Open Specification